Case Study: Lume Deodorant boosts organic social views with Passionfruit Creative

Lume Deodorant boosts organic views 2x–3x with Passionfruit Creative

Lume Deodorant needed a steady stream of social-first video content that could keep up with platform trends on Instagram and TikTok while clearly communicating product benefits. Their challenge was to create native content that would stand out in a crowded market. They partnered with Passionfruit Creative for the creation of this strategic social video content.

Passionfruit Creative led the entire creative process, from concepting and scripting to shooting and editing, serving as an ongoing content engine. The solution blended trend-aware storytelling with product education. The content created by Passionfruit Creative consistently averaged 2x–3x Lume's typical organic views, with standout videos reaching as high as 10x their average performance benchmarks.

Lume Deodorant