Case Study: Wave AI achieves a 3.2 million-person launch reach with Passionfroot

How Wave AI leveraged Passionfroot to make their brand launch a tsunami

Wave AI, a Series A company building an AI Coach for workplace growth, faced the challenge of driving maximum traction for their product rebrand. They needed to leverage creator partnerships to generate virality and brand awareness but struggled to efficiently find and coordinate with the right influencers in the business coaching and productivity space. This led them to the vendor, Passionfroot, seeking a solution for creator discovery and campaign management.

Using Passionfroot's platform for partner curation and discovery, Wave AI identified and filtered relevant creators who reached their target audience. Passionfroot's collaboration workflows then enabled the team to scale a coordinated campaign across 32 creators efficiently. This strategy reached over 3.2 million people, drove significant signup traction, and established long-term partnerships that bolstered their product-led growth.

Wave AI

Alberto Martinez

Head of Growth