Case Study: v2food scales to Australia’s #1 plant-based meat brand with Passionberry Marketing

v2food grows website traffic 3x with Passionberry Marketing

v2food, a company creating plant-based meat alternatives, faced the challenge of scaling its marketing function rapidly with a team led by one senior marketer and three recent graduates. They engaged Passionberry Marketing to provide a CMO for Hire service and digital marketing strategy to build out their capabilities and support their fast growth.

Passionberry implemented a solution where they acted as a pseudo second-in-command, managing key projects, developing digital strategies for B2C and B2B audiences, and supporting sales execution. This decreased the load on the senior marketer and helped develop the junior team's skills. As a result, Passionberry helped v2food become Australia's #1 plant-based meat company, expand to 16 countries, and achieve a 3x increase in website traffic and a 7x growth in business leads.

V2food