Case Study: University of Sydney boosts cybersecurity awareness with Passionberry Marketing

University of Sydney boosts cybersecurity conversations with Passionberry Marketing

The University of Sydney faced the significant challenge of making cybersecurity awareness personal for its diverse community of students, staff, and faculty. The university partnered with Passionberry Marketing to develop a campaign that would educate its population and drive home the real risks of cyber threats, moving beyond the perception that it was someone else's problem.

Passionberry Marketing implemented a multi-faceted campaign featuring high-impact digital graphics, a campus-wide digital media display, and a dummy email test that demonstrated vulnerabilities. This approach made the issue personal and significantly increased engagement. As a result, the University of Sydney's IT department reported a triple-digit increase in security-related conversations and a greater adoption of their recommendations, making it one of their most successful awareness campaigns.

University of Sydney