Case Study: Nabo accelerates growth and engagement with Passionberry Marketing

Nabo drives 140% higher retention with Passionberry Marketing

Nabo, a private social network for neighborhoods, needed to rapidly accelerate its growth and user engagement to maximize its funding runway and attract further investment. Passionberry Marketing was engaged to provide a CMO-for-hire service, developing a new marketing strategy to address these challenges.

Passionberry Marketing implemented a solution centered on harnessing the power of Nabo's own community. This involved surveying members for insights and PR, refining advertising to target key user types, and overhauling communications to boost engagement. As a result, Passionberry drove 18 months of growth in just 9 months, achieving a 140% increase in user retention and a 3x boost in platform engagement, which ultimately led to the company's acquisition by Nextdoor.

Nabo