Case Study: Luxaflex Stores achieves stronger local marketing results with Passionberry Marketing

Luxaflex Stores keeps Google Ads ROI steady in 3 metro markets with Passionberry Marketing

Passionberry Marketing was engaged by Luxaflex Stores, Australia's leading brand for window coverings, to address a key challenge. Luxaflex needed to effectively adapt its national marketing initiatives to suit the individual needs of its diverse, locally-owned retail stores, requiring a flexible and nimble service model for each store's unique budget and marketing requirements.

The solution from Passionberry Marketing involved building tailored local marketing channels that leveraged both the national Luxaflex brand and each store's local expertise. This approach, which included paid digital advertising and email marketing, resulted in consistent ROI despite increased competition, open rates 10% above industry average, and significant recognition for several stores, including a national 'Business of the Decade' award, fostering a partnership that has lasted over seven years.

Luxaflex Stores