Case Study: Like Family achieves significant growth with Passionberry Marketing

Like Family boosts paid performance 45% with Passionberry Marketing

Like Family, an Australian company providing social support to the elderly and people with disabilities, faced a significant challenge after a change in executive leadership left them without a Head of Marketing for nine months. They needed expert leadership to deliver a stronger acquisition and retention strategy and to create alignment across their business. They engaged Passionberry Marketing for its CMO for Hire service to provide this executive guidance.

Passionberry Marketing's CMO for Hire implemented a clear, cross-functional plan that aligned the entire business. The solution focused on improving the content strategy, optimizing paid digital campaigns, and enhancing key parts of the customer journey, such as the onboarding process. This work led to significant growth for Like Family, helping them beat investor expectations for three consecutive quarters and achieve a 45% improvement in paid performance metrics. Passionberry also assisted in hiring and onboarding a permanent Head of Marketing before concluding their engagement.

Like Family