Case Study: Carly achieves stronger growth and conversions with Passionberry Marketing

Carly grows 35% for three quarters with Passionberry Marketing

Passionberry Marketing partnered with Carly, an Australian car subscription service, to address the challenge of introducing a new concept to the market. The idea of subscribing to a car was unfamiliar to most Australians, and the original branding was holding the business back from engaging its key target audience. Carly needed to quickly build out its brand and establish effective acquisition channels to drive growth.

Passionberry Marketing implemented a comprehensive solution that included a full brand redesign, new consumer messaging, and the development of multiple new acquisition channels such as partnerships, affiliate marketing, and paid social campaigns. They also optimized existing digital campaigns, built out a user review system, and made significant technical SEO improvements. As a result, Passionberry helped Carly achieve a 35% growth rate for three consecutive quarters, along with improved campaign ROI, higher website conversion rates, and better search engine rankings.

Carly