Case Study: Yoga London boosts PPC conversions and doubles ROAS with Passion Digital

Yoga London boosts PPC conversions by 98% with Passion Digital

Yoga London, a provider of professional yoga development qualifications, needed to better understand the value of their leads and improve the scalability of their PPC campaigns. They struggled to track sales and revenue from leads and enlisted Passion Digital to create a strategy that would deliver higher-quality leads.

Passion Digital synced Yoga London's CRM with Google Ads to connect lead data to revenue, which allowed for strategic, data-led optimizations. By analyzing the data, they reallocated the budget to focus on keywords with the highest return. This approach resulted in a 98% increase in platform conversions, a 32% boost in CVR, and a doubling of ROAS for Yoga London.

Yoga London