Case Study: Octopus Investments achieves 47 featured snippets and 22.6% more organic traffic with Passion Digital

Octopus Investments boosts organic traffic by 22.6% with Passion Digital

Octopus Investments, an investment company managing £10.5 billion, approached Passion Digital to help grow relevant organic traffic and increase their page one rankings to support key retail products.

Passion Digital implemented a hub and spoke SEO strategy involving new content creation, technical fixes, and schema markup. This approach resulted in a 22.6% increase in organic traffic, the achievement of 47 featured snippets, and 50 new keywords ranking in the top three positions on Google.

Octopus Investments