Case Study: Nutanix boosts non-branded clicks with Passion Digital SEO

Nutanix increases non-branded clicks by 66.24% with Passion Digital

The customer, Nutanix, faced the challenge of improving its search engine rankings for priority non-branded keywords across five highly competitive EMEA markets. Their vendor, Passion Digital, was tasked with this SEO initiative but had to operate within constraints, as technical aspects of the website were controlled by another team, limiting direct influence to content and on-page elements.

Passion Digital implemented a solution focused on meticulous local keyword research and the creation of optimized content tailored to each regional market. This strategy successfully increased non-branded clicks by 66.24% across key European markets compared to the same quarter the previous year.

Nutanix