Case Study: Knight Frank achieves a 1,420% increase in leads with Passion Digital

Knight Frank increases leads 1,420% with Passion Digital

Knight Frank approached Passion Digital with the challenge of dramatically increasing high-quality leads for their clients looking to sell homes. They needed to stand out in a competitive real estate PPC market where many competitors offered to sell homes much faster.

Passion Digital implemented a holistic paid media strategy using advanced Search Ads 360 bidding and segmented campaigns. This approach shifted keyword strategies towards highly relevant audiences and used budget phasing based on seasonality. As a result, Passion Digital achieved a 1,420% increase in lead volume year-over-year while decreasing the cost per lead by 77%.

Knight Frank