Case Study: Knight Frank drives local engagement and leads with Passion Digital

Knight Frank boosts website visits 2.5x with Passion Digital

Knight Frank, a renowned estate consultant, faced the challenge of launching their 'myPropertyGenius' tool to drive engagement, awareness, and lead generation with UK homeowners in key catchment areas. To meet this challenge, they partnered with the vendor Passion Digital to implement a paid media strategy.

Passion Digital implemented a hyperlocal social media targeting solution, segmenting over 750,000 postcodes into 53 catchment areas around Knight Frank branches. This strategy, which used geotargeted ads and layered audience targeting on Facebook, Twitter, and Instagram, significantly surpassed all KPIs. The results included 3 million+ impressions, a click-through-rate 27% above the industry average, and a cost-per-click reduced by 56%, leading to such strong performance that the campaign was extended.

Knight Frank