Case Study: Knight Frank achieves stronger brand awareness and follower growth with Passion Digital

Knight Frank boosts Meta engagement 106.25% with Passion Digital

Passion Digital worked with Knight Frank, a prestigious global estate consultancy, to address their challenge of boosting brand awareness and increasing follower growth on social media platforms like Meta and TikTok. The goal was to better engage High-Net-Worth Individuals interested in luxury residential properties.

Passion Digital implemented a data-driven paid social strategy, leveraging agent-led Reels on Meta and a targeted follower acquisition campaign on TikTok. This solution delivered exceptional results, including a 106.25% increase in Meta engagement, over 10,000 new TikTok followers, and 56 indirect leads at a cost-per-lead of £0.15. The campaign's success made Knight Frank a pioneer in its sector and won the Social Media Campaign of the Year 2024 award.

Knight Frank