Case Study: Knight Frank achieves a 26% increase in conversion rate with Passion Digital's paid media optimisation

Knight Frank boosts conversion rate 26% with Passion Digital

Knight Frank, a UK-based real estate consultancy, tasked Passion Digital with managing their Paid Media (PPC) campaigns across several services. Their challenge was to optimize these campaigns to generate a strong volume of leads while protecting their brand in search engine results pages (SERPs), with a particular focus on improving performance for their international branch.

Passion Digital responded by developing an innovative, data-led strategy. They analyzed seasonality, internal priorities, and search data to create a 'Search Volume Heatmap' for efficient budget allocation. This was complemented by global city-level targeting, broad match keywords, and automated bidding strategies. The solution from Passion Digital delivered a significant measurable impact, including an 83% increase in conversions, a 26% increase in conversion rate, and a 14.5% decrease in cost per lead.

Knight Frank