Case Study: King’s College London achieves over 2x view targets with Passion Digital

King’s College London doubles view targets with Passion Digital

King’s College London's Institute of Psychiatry, Psychology and Neuroscience sought to promote three long-form videos about youth emotions to a young audience and drive engagement. Passion Digital was tasked with employing a paid media strategy to meet these view targets.

Passion Digital delivered the videos across YouTube, Instagram, Snapchat, and TikTok, using broad and retargeting strategies to maximize reach. The campaign delivered more than double the view targets, equating to over 470 days of viewing time and 199,000 completed views of the third video by people who had seen the first two.

King’s College London