Case Study: Jigsaw achieves 12% revenue growth with Passion Digital SEO

Jigsaw boosts non-brand revenue by 12% with Passion Digital

Jigsaw, a UK-based women's fashion retailer, approached Passion Digital with the challenge of boosting their online sales and traffic through an improved organic marketing strategy. Their key goal was to unlock non-brand growth and enhance their website authority.

Passion Digital implemented a comprehensive SEO strategy that included extensive keyword research, on-page optimization, and technical support during a CMS migration to Shopify. They also built authority by creating a bespoke "History of Silk" content piece that earned valuable backlinks. As a result, Passion Digital helped Jigsaw achieve a 12% increase in non-brand organic revenue year-over-year, a 50% increase in visibility for commercial keywords, and a 100% boost in clicks for non-brand 'silk' keywords.

Jigsaw