Case Study: Feaniks achieves 1M+ media impressions with Passion Digital

Feaniks launches into national press with Passion Digital, driving 1M+ media impressions

Feaniks, a new online training start-up in the healthcare sector, faced the challenge of launching its brand and building credibility in a market dominated by established competitors. Their objective was to secure earned coverage in top-tier national publications to drive awareness. They enlisted Passion Digital to execute a Digital PR campaign to meet this challenge.

Passion Digital launched a content-led Digital PR campaign anchored by real healthcare worker testimony, timed to coincide with a major NHS strike. This approach secured coverage in major publications like The Guardian and Metro, generating over 1 million media impressions and driving more than 1,800 new users to the Feaniks site. The campaign also contributed to the national conversation on healthcare, prompting responses from official bodies.

Feaniks