Case Study: EIT Urban Mobility boosts awareness and drives 7,500+ clicks with Passion Digital YouTube Ads

EIT Urban Mobility reaches 3.7 million people with Passion Digital

EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology, faced challenges in promoting its free online courses. Passion Digital was tasked with boosting their profile by using YouTube Ads to promote videos from their WebTV channel.

Passion Digital launched five YouTube video ads, testing various formats and targeting custom-built audiences. They optimized the campaign based on performance data, which improved view and click-through rates. Over three months, the ads reached 3.7 million people, achieved a 30% in-stream view rate, and drove over 7,500 clicks to the site.

EIT Urban Mobility