Case Study: Downey Organic Social boosts website traffic with Passion Digital's SEO and Pinterest strategy

Downey Organic Social boosts website traffic 109% with Passion Digital

Downey, a third-generation family business specializing in bespoke invitations and luxury packaging, sought to leverage Pinterest more effectively to boost traffic and showcase its craftsmanship. The company engaged Passion Digital to apply SEO techniques specifically to this visual platform, aiming to reach a wider audience.

Passion Digital implemented a dual strategy, optimizing Downey's website project pages with keyword research and internal linking while also crafting Pinterest pins targeted with in-depth keyword research. This approach generated 2.05 million pin impressions and 47.1k engagements. The most significant impact was a 109% increase in website traffic over 17 months, successfully attracting a new generation of potential customers for Downey.

Downey Organic Social