Case Study: Cyncly achieves a successful SEO brand migration with Passion Digital

Cyncly improves search impressions and cuts average position by 50% with Passion Digital

Cyncly, a global company providing digital solutions for spaces-for-living industries, faced the challenge of sunsetting 16 sub-brands and migrating their online authority to the parent Cyncly.com site without losing valuable search visibility. They partnered with Passion Digital for an SEO migration project to analyze the sub-brands' performance and ensure a successful transition.

Passion Digital responded by conducting a thorough analysis of site structure, traffic, and backlinks, then created a redirection mapping file to transfer authority. They took a phased approach to the migration and provided ongoing support. As a result, Passion Digital successfully migrated four sites, leading to a significant increase in search impressions and a more than 50% reduction in average ranking position in a short time, driving more qualified traffic to the site.

Cyncly