Case Study: Cloud Gateway achieves 201% more organic clicks and 425% more paid leads with Passion Digital

Cloud Gateway boosts organic clicks 210.1% with Passion Digital

Cloud Gateway, a boutique Managed Service Provider, faced a challenge with minimal organic reach, as 93.7% of their clicks came from users searching for their brand name directly. They struggled to capture users searching for generic terms and were often outranked by more authoritative websites. Passion Digital was engaged to address this.

Passion Digital implemented a unified SEO and Performance Max paid media strategy. This involved creating new targeted service and blog pages, fixing technical SEO issues, and launching a new Performance Max campaign. The results were significant, including a 210.1% increase in generic organic clicks, a 425% increase in paid search leads, and 40 new keywords ranking on page one.

Cloud Gateway