Case Study: University of Pennsylvania’s Graduate School of Education creates an award-winning viewbook with Paskill Stapleton & Lord

University of Pennsylvania’s Graduate School of Education wins an Educational Advertising Award with Paskill

The University of Pennsylvania’s Graduate School of Education wanted its viewbook to stand out from other Ivy League institutions and attract top-tier applicants. They engaged the vendor Paskill Stapleton & Lord to design a new viewbook that would better highlight their unique brand identity.

Paskill created a distinctive viewbook that moved away from standard formats by focusing on inspiring scenes from Philadelphia and the school's hands-on learning approach. The design featured a tactile cover with art from the Philly Mural Arts Project. This solution was successful, resulting in an award-winning piece that was loved by both prospects and the school's staff, and it effectively met all of the client's stated goals.

University of Pennsylvania’s Graduate School of Education