Case Study: United States Coast Guard Academy boosts diverse applications with Paskill Stapleton & Lord

United States Coast Guard Academy doubles returning visitors with Paskill

The United States Coast Guard Academy faced the challenge of increasing inquiries and applications from underrepresented minorities to build a class that better represented America's diversity. They engaged the vendor Paskill Stapleton & Lord to develop a new enrollment marketing campaign to reach this new audience.

Paskill implemented a comprehensive multimedia campaign featuring diverse cadets, which included targeted digital marketing, a redesigned website, and a 30-second ESPN spot. The solution dramatically improved engagement, doubling returning visitors and reducing bounce rates, while the new website won an Educational Advertising Award.

United States Coast Guard Academy