Case Study: Spelman College brings its sisterhood brand story to life with Paskill Stapleton & Lord

Spelman College wins an award for recruitment materials with Paskill Stapleton & Lord

Spelman College, a top-ranked HBCU and the most selective women's college in the country, faced the challenge of creating student recruitment materials that captured its distinct spirit and energy to attract right-fit students. They partnered with the vendor Paskill Stapleton & Lord to develop these new assets.

Paskill developed a suite of undergraduate recruitment materials centered on the theme "Your Sisters Are Your Motivation, Not Your Competition." The solution included a 20-page viewbook, travel brochure, fact sheet, postcard series, and on-campus photography showcasing real students. This approach successfully embodied Spelman's culture of sisterhood. The materials were highly successful, with the viewbook winning an award from CUPRAP and the overall campaign winning an Educational Advertising Award.

Spelman College