Case Study: Southern Nazarene University achieves a modern brand identity with Paskill Stapleton & Lord

Southern Nazarene University launches a bold new brand in one season with Paskill Stapleton & Lord

Southern Nazarene University, a faith-based institution, needed a brand identity that matched the energy of its campus. The university partnered with Paskill Stapleton & Lord for a comprehensive brand redesign to address this challenge.

Paskill developed a bold, modern logo based on the widely used "SNU" acronym and created a strategic rollout playbook for a phased implementation. The solution was embraced by the campus community, with students quickly adopting new logo-branded swag and athletics updating uniforms within one season, demonstrating successful internal adoption of the new identity.

Southern Nazarene University