Case Study: Lehigh Carbon Community College creates a bold, prospect-friendly website with Paskill Stapleton & Lord

Lehigh Carbon Community College earns a 2024 Educational Advertising Award with Paskill

Lehigh Carbon Community College partnered with the vendor Paskill Stapill Stapleton & Lord to redesign its website, which was not effectively serving prospective students. The site's navigation was overly complex, organized around internal structures and filled with jargon, making it difficult for users to find essential information.

Paskill conducted extensive on-site research and used those findings to create a streamlined, intuitive site map and a bold new design that reflected the college's unique brand identity. The solution included integrating a more accessible translation tool and showcasing real students in photography. As a result of this redesign, Paskill delivered an award-winning website for Lehigh Carbon Community College that earned a 2024 Educational Advertising Award.

Lehigh Carbon Community College