Case Study: Goldey-Beacom College boosts enrollment growth with Paskill Stapleton & Lord

Goldey-Beacom College boosts new student enrollment 55% with Paskill Stapleton & Lord

Goldey-Beacom College faced declining enrollments and lacked the internal bandwidth to develop a new marketing strategy. They engaged the vendor Paskill Stapleton & Lord for a comprehensive enrollment marketing service to address this challenge.

Paskill became a fully integrated partner, moving beyond a typical vendor role to manage messaging, paid media campaigns, and a website redesign. This proactive approach and the solution's implementation as a one-stop shop led to significant measurable growth: a 95% increase in applications, a 106% increase in acceptance, and a 55% increase in new student enrollment between 2022 and 2024.

Goldey-Beacom College