Paskill Stapleton & Lord
34 Case Studies
A Paskill Stapleton & Lord Case Study
Central Penn College faced challenges with outdated admissions processes and a changing marketplace that made growing their enrollment numbers difficult. They engaged the vendor Paskill Stapleton & Lord to audit their communications and evaluate their admissions process.
Paskill implemented a new strategy focused on programmatic marketing to target adult learners for Central Penn's career-focused programs. This solution provided a steady flow of high-quality leads and delivered a real-time performance dashboard, enabling the college to make informed academic and financial decisions.