Case Study: T1D Exchange drives registry growth with partnrUP

How T1D Exchange Built a Creator Community Driving Real Impact

T1D Exchange, a nonprofit focused on accelerating Type 1 Diabetes research, faced the challenge of driving awareness and participation in its registry. Manually recruiting creators in the niche diabetes community and managing their outreach, contracts, and performance was difficult and slowed results. They turned to the vendor partnrUP and its creator marketing platform to streamline engagement and scale their campaigns.

By leveraging partnrUP's platform, T1D Exchange simplified creator recruitment with matchmaking tools, standardized contracts, and automated payments. This solution enabled them to activate 131 creators, resulting in 187 posts and a reach of 1.5 million. The campaign achieved the organization's lowest cost per application submission, allowing them to build a thriving creator community that drives sustainable growth for the registry.

T1D Exchange