Case Study: Saint James builds local awareness with partnrUP

How Saint James Iced Tea Drove Local Awareness with Creators

Saint James Iced Tea, a new beverage brand, needed to quickly establish awareness and connect with local communities in Los Angeles upon its 2022 launch. The challenge was to drive product trial and highlight its refreshing flavors and sustainability commitments in a competitive market. To meet this challenge, they worked with the vendor partnrUP and used its creator marketing platform.

Using partnrUP's platform, the solution involved partnering with local lifestyle and food creators to showcase the product in authentic, community-based contexts. This hyper-local strategy drove foot traffic to retail partners and effectively rooted the brand in the community. The campaign achieved significant results, including a reach of 891.6K, 10.5K likes, and 681 comments, successfully laying the foundation for long-term growth.

Saint James