Case Study: Boon drives Amazon sales lift with partnrUP

How Boon Drove Amazon Sales with Parenting Creators

The customer, Boon, faced the challenge of generating authentic awareness and driving trial for its baby feeding products. They needed to connect with parents in a trustworthy way while also ensuring their content could translate into measurable sales on Amazon and Target. The company engaged the managed services team from the vendor, partnrUP.

To address this, partnrUP partnered with a diverse group of parenting creators to produce authentic content. Their managed services team amplified this content by publishing it directly to product pages on Amazon and Target and supplementing it with paid Meta campaigns. This solution resulted in Boon reaching 5x its impression goals and achieving a 20% sales lift on Amazon.

Boon