Case Study: lemlist achieves 211% YoY partner-driven MRR growth with PartnerStack

lemlist grows partner-driven MRR by 211% YoY with PartnerStack

lemlist, a sales engagement and prospecting platform, faced the challenge of scaling its two distinct partner programs—a large affiliate network and a curated agency track—with a lean team. Their previous tools created operational complexity, making it difficult to maintain high standards for quality while managing the essential but time-consuming tasks involved. They turned to PartnerStack to find a more scalable system.

PartnerStack centralized operations and automated key processes like payments, lifecycle emails, and partner tracking. This freed lemlist's team to focus on strategy and high-impact relationships. The solution delivered measurable results: partner-driven MRR grew by 211% year-over-year, partnerships now contribute 15% of annual revenue, and over 2,200 customers have joined the platform through the partner network.

lemlist