Case Study: Unbounce achieves 25% of trial signups from 5,000+ partners with PartnerStack

How Unbounce drives 25% of trial signups from 5k+ partners

Unbounce, the code‑free landing page builder used by 15,000+ brands, wanted to drive more product trials and reach new audiences but lacked a scalable partner program and a system to split subscription revenue and pay partners automatically. To solve that, Unbounce chose PartnerStack’s PRM platform to launch a revenue‑share referral program that would onboard, engage and pay partners at scale.

Using PartnerStack, Unbounce automated partner onboarding, personalized communications with triggers, partner dashboards, and automatic monthly payments; partners earn 20% of lifetime revenue on referrals. The result: 5,000+ partners onboarded who now drive 25% of Unbounce’s New Trial Starts (NTS), over half of trial users convert to paid customers, and overall CAC has fallen without cannibalizing paid search — all managed through PartnerStack.

Unbounce

Anca Bujor

Channel Partnerships Manager