Case Study: Teamwork achieves 65% partner revenue growth with PartnerStack

How Teamwork grew partner revenue by 65% with PartnerStack

Teamwork, a project management platform with over 20,000 customers, discovered that affiliate marketers were responsible for roughly 75% of the revenue coming through its customer referral program and needed a scalable partner relationship management (PRM) solution to properly onboard, vet, protect, and support those partners. After evaluating options, Teamwork selected PartnerStack’s PRM/partnerships platform as the only vendor that met requirements for onboarding, fraud controls, automation, reseller support, asset hosting, and reporting.

Using PartnerStack, Teamwork migrated hundreds of affiliates and launched a dedicated affiliate program in a matter of weeks, implemented automated tiered revenue-share commissions (10–40%) via PartnerStack triggers, and created extensive enablement resources for partners. The outcome: partner revenue grew by more than 65%, affiliates drove 18% of new trials and 13% of new customer acquisitions monthly, and rapid, automated onboarding and upgrades helped scale the program — all powered by PartnerStack.

Teamwork

Nancy Mai Harnett

Partner Marketing Specialist