Case Study: Riipen Builds Tailored Partner Enablement with PartnerStack

How Riipen builds enablement for their four different partner personas

Riipen, an organization that connects employers with students through short-term projects and internships, needed a better way to manage and scale its early-stage affiliate program as it grew beyond manual processes. Using PartnerStack, Riipen also wanted a platform that could integrate with HubSpot via Zapier and provide strong customer support to help shape its program strategy and launch.

PartnerStack helped Riipen build a more customized partner enablement program by segmenting affiliates into four personas and tailoring onboarding, content, and support to each group. Riipen used dedicated LinkedIn and Instagram channels, onboarding videos and quizzes, Slack support, partner surveys, and targeted reward structures to improve activation and quality control, but the case study does not provide a specific numeric impact.

Riipen

Kaitlyn Crocker

Channel Acquisitions Manager