Case Study: Omnisend grows partner-attributed revenue over 200% YoY with PartnerStack

How Omnisend grew partner-attributed revenue over 200% YoY by realigning strategy — and returning to PartnerStack

Omnisend, a marketing automation platform for eCommerce and online businesses, was struggling with its agency partner program after moving away from PartnerStack to another PRM. The new platform created friction for both the internal team and partners, with poor user experience, slow support, higher costs, and even some agencies stopping new business referrals altogether.

Omnisend returned to PartnerStack to restore a familiar, trusted partner experience and better support its agency program. With PartnerStack in place, the company completed a fast migration, improved partner satisfaction, and saw over 200% year-over-year growth in partner-attributed revenue; agency-driven new business also rose from a historical 10–15% to over 40% in a single quarter.

Omnisend

Marty Bauer

Director of Sales and Partnerships