Case Study: Looka achieves 34% of gross profits through an automated affiliate program with PartnerStack

How Looka grew its affiliate program to drive one-third of profits

Looka, the AI-powered logo and branding platform, faced an 80% drop in organic traffic after a 2019 rebrand and needed to diversify acquisition. Although it had an affiliate program with over 5,000 partners, most were inactive—so Looka partnered with PartnerStack to rebuild and automate its partner program.

Using PartnerStack’s partner platform (automated segmentation, onboarding, partner dashboards, challenges and triggered messaging), Looka implemented tiered commissions and targeted outreach to re-engage partners. PartnerStack-powered automation helped drive a nearly 6x increase in partners who made a sale in a 100-day window, raised affiliate contribution from 25% to 34% of gross profits in 2020, and coincided with a 76% increase in gross profits year over year.

Looka

Matthew Sison

Growth Manager