Case Study: Leadpages achieves 19% of ARR through partnerships with PartnerStack

How Leadpages achieved 19% of ARR through partnerships

Leadpages, a software company focused on landing pages and conversion optimization, wanted to improve its partnership program but was limited by poor partner visibility and a CRM that made segmentation and communication difficult. PartnerStack helped Leadpages address these challenges by giving partners clearer insight into their referrals and earnings while also improving program management for the Leadpages team.

With PartnerStack, Leadpages used an embedded dashboard to show partners who they referred and how their commissions were broken down, plus internal communication tools to tag, segment, and automate partner messaging. The result was a stronger partnership program that helped Leadpages generate 19% of ARR through partnerships, while improving support and engagement for both the business and its partners.

Leadpages

Bob Sparkins

Manager, Affiliates & Education