Case Study: Keap earns 45% of customers and revenue through partners with PartnerStack

How Keap earned 45% of their customers and revenue through partners

Keap, a mature SaaS company with a partner program more than 10 years old, needed stronger technical support to manage and scale its go-to-market strategy as its channels diversified. PartnerStack was brought in as the PRM to help Keap continue growing its partnership ecosystem while keeping partner engagement high.

PartnerStack supported multiple partnership channels for Keap, helping the team keep a steady flow of highly qualified new partners and maintain engagement across its 6.3K current partners. The result was significant partner-driven growth: Keap earned 45% of both its customers and revenue through partners.

Keap

Matt Vosburgh

Channel Programs Manager