Case Study: Fundraise Up closes deals 20% faster with PartnerStack

How Fundraise Up closes deals 20% faster with a best-in-class tech stack

Fundraise Up, an online donation platform for nonprofits, needed a more reliable way to run and scale its partner program as it grew. Its internally built tool struggled with consistency, partner enablement, and monthly partner payments, making it hard to support a transactional, partner-driven revenue model. To solve this, Fundraise Up turned to PartnerStack, along with integrations like Crossbeam and Partner Fleet.

With PartnerStack, Fundraise Up centralized partner operations, improved visibility into overlaps and opportunities, and made its partner marketplace easier to launch and maintain. The results were strong: in 2023, the program hit 125% of target for closed-won revenue, generated 150% of pipeline target, increased deal size by 30% to 40%, and helped deals close 20% faster. Fundraise Up also reported that partner-sourced deals were closing at nearly 60%, well above its other acquisition channels.

Fundraise Up

Salvatore Salpietro

Chief Community Officer