Case Study: Formstack drives 50% of new mid-market and enterprise business with PartnerStack

How Formstack drives 50% of new mid-market and enterprise business with partnerships

Formstack, a workplace productivity platform, wanted to turn partnerships into a strategic growth channel after years of “random acts of partnerships” that hadn’t delivered consistent results. To support that effort, Formstack chose PartnerStack’s partner relationship management (PRM) platform to manage referrals, track conversions, and handle partner payouts more efficiently.

With PartnerStack, Formstack built an enablement-first partner program focused on training, certification, co-marketing, and accurate attribution across referral and reseller motions. The result: partnerships drove 50% of Q4 2021 revenue for Formstack’s mid-market and enterprise sales teams, with several hundred active partners and a scalable system for crediting and paying partners automatically.

Formstack

Zak Pines

VP Partnerships