Case Study: Drip Achieves 12.5% of Revenue Through Partners with PartnerStack

How Drip earns 12.5% of revenue through partners

Drip, a marketing automation platform for eCommerce brands, needed a better way to scale and manage its growing partner program as it shifted focus toward digital marketing agency partnerships. As partner-driven revenue became more important to its business, Drip turned to PartnerStack to support partner recruitment, onboarding, communication, and relationship management.

Using PartnerStack’s ecosystem and messaging tools, Drip automated manual work like reporting, payouts, and partner onboarding, while keeping communication centralized and efficient. PartnerStack helped Drip save 50–60 hours per month across teams, increase total partner revenue by 192% since 2018, and drive 12.5% of overall revenue through partners.

Drip

Joe Vargas

Partnerships Development Representative