Case Study: BombBomb Drives 41% of Net-New Partner Revenue with PartnerStack

How BombBomb drives 41% of net new partner revenue through affiliates

BombBomb, a video messaging platform, needed a more flexible partnerships platform after its previous one was sunsetted. The team wanted to run affiliate communications that felt personal and on-brand, especially by using custom emails and video to create stronger people-to-people connections. BombBomb chose PartnerStack for its ease of use and customizability for both the partner and partner manager experience.

With PartnerStack, BombBomb built automated, video-first email flows that recognized affiliate milestones, invited ongoing conversation, and directed partners to resources that supported success. This more human approach helped increase engagement and retention, and BombBomb reported that affiliate-driven revenue accounted for 41% of net-new partner revenue in 2022. PartnerStack helped BombBomb scale its affiliate program without losing the personal touch.

BombBomb

Todd Burleson

Partnerships Manager