Case Study: Delta Vacations drives bookings and revenue growth with Partners + Napier's Vacation Math campaign

Delta Vacations drives 93% YoY bookings growth with Partners + Napier

The customer Delta Vacations, a vacation package provider, faced the challenge of converting the strong loyalty of Delta Air Lines' SkyMiles members into actual bookings. Despite having access to this loyal customer base, many travelers found earning Medallion Status to be overly complicated and did not fully understand the Delta Vacations offering. Partnering with vendor Partners + Napier, the challenge was to make the service feel culturally relevant and emotionally compelling to drive action.

The solution implemented by Partners + Napier was the "Vacation Math" campaign, which leveraged popular social media trends like "girl math" to reframe earning Medallion Status as a simple and playful justification for booking a vacation. This socially-driven strategy used influencer-style content to make the loyalty proposition feel authentic and easy to engage with. The campaign delivered significant results, including a 93% year-over-year increase in bookings, an additional $4.1 million in revenue on launch weekend, and a 150% increase in bookings from Medallion Members.

Delta Vacations