Case Study: Florit Brooke boosts NQ Guide downloads and engagement with The Partners Group

Florit Brooke boosts social referrals by 25% with The Partners Group

Florit Brooke, a legal recruitment firm, faced the challenge of promoting their annual NQ Solicitors’ Survival Guide more effectively after feeling they missed opportunities the previous year. They engaged The Partners Group to devise a wide-reaching, integrated launch strategy for the 2017 edition using services including Pathfinder, public relations, and social media.

The Partners Group implemented a multi-channel campaign that included media relations, targeted blogging, and paid and organic social media. They also created a monthly e-newsletter to sustain interest. The results were significant: the new guide received more downloads in two months than the previous edition did in a full year. The Partners Group's campaign also delivered over 135,000 social media impressions and increased social referrals to the client's website by 25%.

Florit Brooke