Case Study: Zapier scales expert matching with PartnerPage

Zapier scales expert matching with PartnerPage, powering 500+ customer matches a month

Zapier, an AI automation platform, faced the challenge of scaling its informal network of consultants. Customers needed hands-on help building complex workflows, but Zapier had no scalable way to connect them with qualified partners, leaving value on the table for both sides. PartnerPage provided the solution with a self-service partner marketplace.

PartnerPage implemented a searchable directory featuring tiered partner designations, rich profiles, and built-in reviews. This allowed Zapier’s partner network to grow from 40 to over 400 partners across 30+ countries without adding team headcount. The solution now facilitates over 500 customer-to-expert matches per month and maintains a 4.9-star average partner rating. PartnerPage enabled Zapier to transform its partner network into a scalable growth engine.

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