Case Study: Profound launches a custom headless partner directory with PartnerPage

Profound launches custom partner directory in 1-2 days with PartnerPage

Profound, an AI marketing technology company, needed to build a public-facing directory for vetted agencies but required a solution that would not compromise their high design standards. They wanted a backend to manage partner profiles and content while maintaining complete front-end control, avoiding the months of engineering effort required to build a fully custom system in-house. They turned to PartnerPage to provide this infrastructure.

The solution was a fully headless implementation using PartnerPage's API. Profound built a custom front end in Next.js that pulled data from PartnerPage, allowing the directory to exist entirely within their own design system with no visual compromises. PartnerPage served as the backend, enabling partners to self-manage their listings. This approach allowed Profound to launch a production-ready directory in just one to two days of active development, achieving a perfect blend of operational infrastructure and creative freedom.

Profound