Case Study: Drata drives partner-led revenue with PartnerPage

How Drata uses PartnerPage to scale partner visibility, automate customer connections, and drive revenue

Drata, a B2B SaaS company that automates compliance workflows, faced challenges scaling its partner program. Their growing ecosystem of audit, security, and tech partners lacked a centralized directory, leading to manual customer referrals and a drain on internal engineering and marketing resources. They turned to PartnerPage for a solution to automate partner visibility and connections.

By implementing PartnerPage, Drata launched multiple self-serve partner directories. The platform automated lead routing to connect customers directly with the right partners and incorporated a review system to build trust. This solution created a scalable, revenue-generating ecosystem for Drata without requiring internal developer support, resulting in faster partner connections, greater customer trust, and operational efficiency.

Drata

Kevin Kriebel

SVP Global Partnerships