Case Study: Apollo boosts sales and highlights integrations with PartnerPage

How Apollo uses PartnerPage to highlight key integrations, reduce buyer friction, and win more deals

Apollo, an enterprise SaaS sales intelligence platform, faced a challenge as its rapid growth increased demand for integrations. Their competitors were showcasing these key integrations more prominently, and without a public partner directory, Apollo risked losing deals. To address this, they turned to PartnerPage to build a tech partner directory.

Using PartnerPage, Apollo launched a customizable partner directory in just two weeks without using developer resources. The solution allowed partners to manage their own listings and enabled internal teams to make quick edits. This resulted in reduced administrative time and higher sales win rates, as buyers could now easily see Apollo's integrations, increasing their confidence and conversions. PartnerPage helped turn integrations into a competitive advantage.

Apollo

Jessica Casler

Senior Manager, Technology Partnerships